Design for Sustainability

What is D4S?

Design for Sustainability (D4S) is the process of incorporating environmental considerations into design practice. (including environmental impacts, renewable and recyclable materials, material and project processes, etc.)

Why does it matter?

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What creatives can do about it:

Designers (Package, Product, Graphic, Exhibit):

Manufacturers (Printers, Converters, Materials):

Brands (you know who you are!):

“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

United Nations World Commission on Environment and Development (WCED), 1987

My thesis research resulted in a defined D4S Journey Map that articulates the steps a creative would need to take to become more environmentally sustainable.

Below is the first map, identifying the process steps.